A mandatory part of my Media Production degree was to complete a 4-week industry placement and mine was at Sky TV in the Digital Entertainment department. In July 2018, I joined the Social Media team and helped them plan, create and upload content for their various online platforms, however, my main responsibility was to help kickstart the launch of the new channel, Sky Witness.
Sky Witness was created because of some audience research conducted by Sky TV. The study taught them that consumers like watching programs such as Grey’s Anatomy and How to Get Away with Murder because it gives them entry into different ‘real-world’ lives, ones that they would never experience themselves. Audiences enjoy watching a life they aren’t apart of and therefore gain insight. This is what drove Sky TV to rebrand their channel Sky Living and launch the new channel Sky Witness.
Along with the rebrand, Sky commissioned three new TV programs to debut on this channel with the celebration of the launch. These programs were 9-1-1, For the People and Instinct and they all needed to be promoted. This is where I come in. I helped the social media team create a backlog of content so that they could readily upload assets for these programs when needed.
I watched the first seasons of all three programs, took notes of funny pieces of dialogue and scenes and then created memes out of them. I mainly used Adobe Premiere Pro and Illustrator to produce boomerangs, GIFS, videos, and images. I ensured the assets correlated to the team’s social calendar and I received good feedback on all the content I made.
See below to view a selection of the assets I made: